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How can we make Sea Shepherd hoodies the go-to gear for divers and surfers?
Sea Shepherd’s SOLE MISSION is to protect and conserve the world’s oceans and marine wildlife. Illegal, unreported, and unregulated (IUU) fishing worldwide is bigger than the illicit drug trade, and it is devastating the ocean. To help raise funds for equipment, ships and crew official merch is sold on https://seashepherdstore.com/. Hoodies are one of the most popular items sold on the store, which is why Sea Shepherd are looking for innovative ways to increase visibility of hoodies among a core influential audience of surfers and divers.
What’s a powerful way to show hoodie buyers the impact they’re having on ocean protection?
Great! So more people are buying Sea Shepherd’s hoodies. How would you make people who bought merch feel like their purchase is directly empowering Sea Shepherd to continue their pursuit of justice on the high seas? It’s a challenge Sea Shepherd face with all merch sold through the store. People buy one item and then forget about it. By showing people the impact one purchase makes we hope to demonstrate the importance of on-going support. A once-off donation or monthly membership sign-ups are vital for keeping the lights on.